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Overview:

The president of the Battle of the Drums Secretariat along with other interested parties approached us to redesign their outdated website with the goal of improving its aesthetics, and functionality, and creating an online store. The business is a non-profit whose objective is the retrieval and preservation of the Garifuna Culture

 

Objective:

To create a new WordPress website that embodies the Garifuna Culture, is responsive,  fast, and provides a user-friendly experience for donations to non-profit causes. Create an online store where merch can be bought so that patrons can proudly wear their support.

  1. Discovery Phase: We conducted a benchmark report to highlight design trends and concepts.  We also reviewed their existing website to identify pain points and areas for improvement.
  2. Design Phase: Based on the information gathered in the discovery phase, we created a wireframe and mockup design for the new website. We incorporated the Garifuna colors, and imagery to ensure consistency and cohesion throughout the site.
  3. Development Phase: We developed the WordPress website using a custom theme and plugins that provide an online store and donation functionality. We also optimized the site for search engine optimization (SEO) to improve its visibility on search engines.
  4. Testing Phase: We tested the website to ensure all features and functionality worked as intended. We also conducted usability testing with a small group of users to get feedback on the site’s user experience.
  5. Launch Phase: We launched the website.

Results:

The new WordPress website achieved the following results:

  • Improved aesthetics and functionality
  • Increased online orders and event inquiries
  • Improved search engine visibility
  • Higher user engagement and satisfaction

 

Conclusion:

Redesigning the Battle of the Drum’s website with WordPress was a success. The new site improved the non-profit’s online presence and provided a user-friendly experience for users to order online and learn more about the non-profit and the Garifuna culture. By using a custom theme and plugins, we were able to meet the non-profit’s unique needs and requirements. The new website helped the Battle of the Drums achieve its goals and grow its online presence.