Link Building

Link Building With BK Creative helps you to get a competitive edge with your business. Having Link Building is imperative. Ever wondered how a business can enhance its online visibility? Well, it’s link building! This blog will focus on what is link building, and how you can include it in your marketing strategy

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What Is Link Building?

Link building is the form of creating quality backlinks to a website for enhancing online visibility. It is a trend that has changed digital marketing; that is why we will go in-depth on the subject so you can digest its importance. 

Back then, search engines ranked websites mainly for their content. since then, Google has changed online marketing and established better ways to increase website ranks. One way Google does this includes analyzing the number of people linking to a specific page. This is known as building links.

Importance of Link Building With BK Creative

Based on the invasion of online consumers, it is almost impossible for your business to be successful without proper link-building strategies. Link building is a staple in determining how a page ranks on search engines. The greater the number of quality hyperlinks to a site, the greater its online visibility.

With a number of start-ups emerging every day, link-building strategies are imperative. Not only does your business become reachable, but it also helps set it as an authority.

BK Creative Link Building Strategies

Technological advancements provide countless strategies to aid business owners to achieve online grand slam. However, employment depends on the resources that are available in the target market and business niche. For maximum results, businesses in overwhelming markets crave fierce link-building tactics, as compared to the fewer eye-catching ones.

Below are some strategies you can implement to achieve world-class links, despite the niche.

Guest Posting

Guest posting is one of the most used link-building strategies. It is a common tactic with small companies and other enterprises looking to establish an online presence.

Guest posting involves writing high-quality articles for websites, then creating a backlink to your website. Its fame attests to the fact that it is advantageous to both the guest blogger and publication site. The publishing website gets new content for its target audience while the author gets referral traffic to their page, both are essential in increasing online visibility.

A guest blogger needs to find the right niche for optimal results. The publication site must have a huge social following and should share the same audience as the target website. That way, an entrepreneur is assured their message will reach the right market.

Niche Edits

Contrary to popular belief, niche edits have been with us for a very long time, even though they just began gaining popularity only a few years ago.

known as contextual links, niche edits involve the placement of hyperlinks in a formerly published piece. This is unlike guest blogging, where a new article is written.

Niche edits are a powerful link-building strategy, as some articles already have traffic. It is even more beneficial if the article has pre-existing internal and external links. Niche edits are an invaluable resource to affiliate marketers and their popularity is increasing by the day.

Skyscraper Technique

Modern marketing trends are evolving, and with evolution comes another link-building strategy making headlines – the skyscraper technique.

This technique requires evaluating a quality article with backlinks, creating a superior piece, and replicating the backlinks.

To increase the chances of your business success, an entrepreneur must seek a previously published high-quality article with several backlinks. Then, they craft a relevant, well-designed, piece. From there, you can use email outreach to get the right people to link to the magnum opus.

Editorial Outreach and Digital PR

It is not uncommon for entrepreneurs to ask editors of popular websites for links at a fee. More often than not, journalists require a quote or input from trend-setters or people from a particular industry to produce a good piece. Why not gain a mention online for your contribution to this collaboration?

Acquiring editorial links involves reaching out to journalists and finding editorial opportunities that can be a source of quality backlinks. A fantastic way to find journalists is via Help A Reporter Out (HARO), and, guess what – they are already looking for you. It works as a message board for journalists needing a bit of extra help for their article and your brand can be that extra hand.

Although very labor-intensive, it’s a great strategy that pays off big time when it comes to completion.