Let us talk about Inbound vs Outbound MarketingMarketing should be an integral part of any business. You could have the best product or offer the greatest services but if no one knows about it then is it the best or the greatest? If a tree falls in the forest and no one is around to hear it does it make noise? To put it simply, marketing drives sales. By marketing your brand, product, or service you garner attention which creates business. The more business attention you create the higher the percentage you convert to sales which means the more revenue you generate.

The challenge is that marketing is no easy task. There is no simple solution that can guarantee a high success rate and those beautiful ROIs (Return on Investment).  It is a “dirty” work. Businesses and marketers need to invest in finding the right strategy that will work for them. In that same vein, finding a solution that best fits your specific needs is a whole other can of worms. The ultimate goal is finding a strategy that can influence your target audience and turn them into buyers or customers. More times than not, you will need an experienced digital agency to help you with these strategies. *Hint *Hint.

Now that you know how important marketing is there are major techniques that every business needs to consider. Inbound and Outbound Marketing. To put it simply one tells you to reach out to your target audience and the other tells you to make a build in a way to make them come to you. Which one is best? Well, let us drop some free knowledge on you, and then you can decide which one you think works best for you.

Inbound Marketing

Inbound Marketing involves attracting your target audience to your business. Some many different mediums and techniques can be used to do this but it is important to use a method that will bring attract your target audience. In simple terms, it is a passive way to promote your business, brand, or product. You put out great content or free information (*clears throat) that answers frequently asked questions and you make them come to you. This becomes more effective when you use techniques such as search engine optimization (SEO), social media marketing, and email marketing services.

Why is inbound marketing so effective?

1. It makes communication easier
2. It is very cost-effective
3. It is readily available.

Without a doubt, Inbound Marketing is a highly effective way to promote your business online. You can use your content to attract specific audiences within your niche.

Outbound Marketing

Outbound is more abrasive. To paint the picture just imagine that one billboard that’s blocking your beautiful view. But just not because it is obnoxious means that it is not effective. Outbound Marketing focuses on broadcasting the message to a very broad audience and then hoping that it increases the percentages of leads and sales. In contrast to inbound, outbound uses what we in the digital marketing realm refer to as old-school or traditional marketing. With techniques such as.

• TV Advertising
• Print Media (Billboard, Flyers, banners, posters, and streamers)
• Cold Calling and emailing

It is safe to say that outbound marketing a dinosaur. And if it is it is a loud, disruptive T-rex. But gosh darn it (Please forgive my language) that large respite is still powerful and unlike the T-rex, it is still very much available for businesses and marketers.

Why is outbound marketing still a viable choice today?

1. The ROI is a lot faster
2. Measuring your campaign results is much easier
3. Almost any outbound marketing strategy is easy to personalize.

Inbound Vs Outbound

I will give you a few moments to gather your thoughts after we just blew your mind. Many businesses try to overcomplicate marketing and use the terminology to scare you but as you can see it is all very simple. But now that you can explain to your colleagues what inbound and outbound marketing is, which one is the best for your business?

The two methods are like night and day. Yin and yang. That means that even though they are very different and can be effective individually when they work together, they are a powerful tool for any business.