Why Social Media is so Important for Businesses?
Why Social Media is so Important for Businesses? These are unprecedented times. While the future may be uncertain, there’s social media, the one right thing in the digital marketing world.
Companies are withdrawing from performing regular business activities to save money. This was seen heavily during the COVID-19 pandemic, which forced businesses to abide by social distancing guidelines to mitigate business risks. That was not the time to distance yourself and your brand from social media. Why? because people are on social media now more than ever! looking for respite, wanting to connect with friends, family, and teachers even after the tough times from the coronavirus. There are two safe and significant ways you can post to social media that will keep your brand relevant, long after the crisis COVID-19 when everyone was taking the strain.
Why Social Media is so Important for Business? It Provides leadership qualities such as Honesty, Clarity, and Transparency
Transparency works. We employee that tested positive for the Coronavirus and had visited our work for 3 days before he noticed symptoms. This left everyone in fear and anxiety. We were one of the first in the area to post a message of truth about the situation. The news stations were intimidating our community with all the BS, we took the opportunity to act as a source of truth. We provided a message explaining to everyone the real dangers (if any) and how we were preparing to cope with the consequences. This honesty and transparency of our communication got us more impressions and messages of thanks for assuaging fears. From this, we learned that being a voice of calm in a sea of turmoil can help. Even if we remained in a precarious situation.
How was your brand helping, preparing or coping in those times? What was your normal day like during that global crisis? Now, more than ever, is the time to connect with your community on a personal level — we are all humans after all.
Business Pro Tips — 4 Ways Your Business Can Get This Right
- Provide Updates in Real Time: Tell your fan base about the good you are doing and how it impacts them, or the community. the best way to do this is through video or photo updates.
- Find an Expert: You don’t have to be an expert, none of us at BK Creative are, but share content from experts and authoritative sources who are reliable and trustworthy. Try to include how your brand is adapting to incorporate the expert advice and guidelines, in other words, practice what you preach.
- Admit When it’s Overwhelming: Your brand is created by humans for humans. Just like people all over the world, the time of crisis was a lot for anyone to handle both emotionally and physically. Share your brand’s concern for the unknown and offer healthy messages, hope, or helpful insights. This will, in turn, show the human side of your brand. Always pray for the customers.
- Always Tell the Truth: being impacted directly is nothing to be embarrassed about, let people know! let them hear it from you first so they know. Transparency and truth go together like lies and Pinocchio’s nose, in short, they both go a long way. Primarily in times of uncertainty when rumors and assumptions can mount. Speak the truth, the whole truth, and nothing but it.
Why Social Media is so Important for Business? It can provide Entertainment for Value
Warning: Selfish Plug Coming!!!
BK Creative has the best ways to keep our audience as well as yours entertained. Our staff is well equipped with skills and strategies for content that will simply blow your mind. Our Videos and pictures take over any social media platform it’s on.
To create sophisticated, slick, and engaging social content that entertains and connects, you should look to making use of us. We will give you the right options to ensure your content looks attractive to your audience while also aligning with your brand. We are often so focused on making sales and finding leads that we forget the sole purpose of social media, a personable platform on which your audience can engage with your brand.
Business Pro Tips — 3 Ways BK Creative helps Your Business to Get This Right Why Social Media is More Important Than Ever for Businesses
- Provide a Unique Perspective: This is a great time to show what’s going on behind the scenes. Share a hidden talent or a hobby of an employee, something different that viewers and normal customers don’t get to see, showcase the positive ways your business helps the community.
- Entertainment: Games and trivia are always a fun way to entertain your fan base. here is a good one create a video of four rules for the game and one fake one. They recorded their team acting out the scenarios of the rules and shared the video on their Instagram account. They then had their followers guess which rule was fake. The video was fun and the users kept watching to find the fake rule.
- Connect, Connect, Connect: Social media is about creating connections and building relationships. How can you connect more with your fan base? Hold a Q&A with your CEO or a behind-the-scenes figure in your company. Talk about what your brand is doing and where your goals are. Ask your fan base what they would like to ask you and answer their questions in an engaging video or in photo posts and stories.
Let’s use this time to return to basics. Are you building connections and maintaining relationships? Are you providing entertainment and value? Right now is a great time to re-evaluate your social media brand or persona if you’ve been hard-focused on leads, sales, and conversions. So, while you might be looking to scale back from social media from a business standpoint, now isn’t the time to do so. It’s time to connect, engage and share whether you’re a business, a brand, or a human being. Long after this difficult time has passed because of the coronavirus, we will remember the relationships we’ve forged and the fun that was had while in turmoil.
Be patient. Stay well. This too shall pass.
