Social Media Archives | BK Creative https://bkcreative.bz/category/social-media/ Multimedia Innovation Thu, 04 Jan 2024 06:21:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://i0.wp.com/bkcreative.bz/wp-content/uploads/cropped-BK-Creative-Favicon.png?fit=32%2C32&ssl=1 Social Media Archives | BK Creative https://bkcreative.bz/category/social-media/ 32 32 Digital Marketing vs Word of Mouth https://bkcreative.bz/the-digital-marketing-revolution-why-word-of-mouth-marketing-is-no-longer-effective/ Mon, 30 Oct 2023 16:58:08 +0000 https://bkcreative.bz/?p=8356 The marketing world is rapidly changing, driven by technological advancements and increasing competition. The debate between “Digital Marketing vs Word-of-Mouth” has never been more significant. This blog post examines why traditional word-of-mouth marketing is losing its edge and underscores the necessity of an effective digital marketing strategy, including a well-planned budget and impactful content. Understanding […]

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The marketing world is rapidly changing, driven by technological advancements and increasing competition. The debate between “Digital Marketing vs Word-of-Mouth” has never been more significant. This blog post examines why traditional word-of-mouth marketing is losing its edge and underscores the necessity of an effective digital marketing strategy, including a well-planned budget and impactful content.

Understanding the Shift: Digital Marketing vs Word-of-Mouth

Businesses once thrived on word-of-mouth alone. Now, digital marketing takes the lead. This shift is essential in our connected world. Digital marketing is now the backbone of effective promotion for products and services.

The Limitations of Word-of-Mouth Marketing​

Limited Reach and "Digital Marketing vs Word-of-Mouth"

Word-of-mouth marketing’s reach is inherently narrow. It’s limited to personal networks. Digital marketing breaks these boundaries. It connects with vast, diverse audiences globally. This expanded reach is critical in a crowded market. It allows businesses to target specific demographics. Digital marketing’s strategic focus is a key advantage over the randomness of word-of-mouth.

Inconsistent Messaging

Word-of-mouth can lead to message distortion. Each person may alter the message slightly. Digital marketing allows for message consistency. It ensures accurate brand representation. This precision is vital for effective communication. Marketers control the narrative with digital platforms. They ensure the message stays true to its original intent.

Slow Growth: A Digital Marketing vs Word-of-Mouth Perspective

Word-of-mouth marketing grows slowly. It is unpredictable. Digital marketing, conversely, offers rapid growth. It reaches targets more efficiently. Businesses can scale up quickly with digital strategies. They can adjust tactics based on immediate feedback.

The Effective Strategy: Embracing Digital Marketing over Word-of-Mouth

Proper Digital Marketing Plan

A solid digital marketing plan is crucial. It should align with business goals. The plan must include various strategies. Content marketing, social media, SEO, and paid ads are key components. This combination ensures a broad and effective reach.

Realistic Budget

Word-of-mouth is often seen as cost-free. Digital marketing requires investment. Budgeting for digital marketing is crucial. It funds targeted ads and quality content. This investment leads to a better return on investment.

Great Content

Content is central in digital marketing. It must engage and inform. High-quality content resonates with audiences. It should be easily shareable. Good content builds trust and brand loyalty. It keeps the audience engaged and coming back for more.

Conclusion: Embracing the Digital Marketing Revolution

Outside of unpredictable weather, the most common reason for event failures is inadequate marketing. Relying solely on word-of-mouth marketing is a recipe for disaster in today’s competitive landscape. Posting on social media platforms like Facebook and sharing flyers on WhatsApp is a start, but it’s not enough. Successful event marketing requires a digital approach that leverages the power of the internet to reach a broader, more engaged audience.

In conclusion, the days of word-of-mouth marketing as the primary driver of success are behind us. To make your events, products, and services successful, you need a well-thought-out digital marketing plan, a realistic budget, and great content. By embracing the digital marketing revolution, you’ll have the tools to connect with a global audience, establish a consistent brand image, and drive growth for your business or event. It’s time to adapt to the changing marketing landscape and thrive in the digital age.

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]]> Social Media Tips for Introverts https://bkcreative.bz/social-media-tips-for-introverts/ Wed, 01 Jun 2022 16:29:45 +0000 https://bkcreative.bz/?p=4750 Social Media Marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting. Where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. […]

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Social Media Marketing isn’t easy, and it’s even more challenging for introverts.

Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting. Where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

For introverted entrepreneurs and small business owners, this poses a challenge. With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health? In this piece, we’ll offer eight easy tips to help improve your social media marketing (without losing your sanity) and four great apps to help you get the job done.

For some introverts, the control offered by social media makes it a better choice than face-to-face interaction. For others, the constant “noise” of social sites is overwhelming. The important thing to remember? Whether you love or loathe social media, the most important thing is finding a social marketing strategy that works for you.

Social Media Tips for Introverts

1. Create a social calendar.

It’s easy for introverts to get overwhelmed with the sheer number of social posts, replies, and activities required to build a personal or business brand. But given that these connections are critical to boost your public profile and help drive new career opportunities, they can’t be ignored.

Best bet? Firstly, start by creating a social calendar that maps out what you’re going to post, where, and when to help make sense of social media efforts. Using a calendar also gives you more opportunity to be socially spontaneous if you’ve got the energy since your posts are already penciled into your calendar.

Not sure where to get started? Check out HubSpot’s Social Media Content Calendar Template.

2. Pick and choose your people.

The great thing about social media is how it offers connections to so many people — and the terrible thing about social media is that it offers connections to so many people.

This is the case for many introverts; what starts as a great way to connect turns into a continual avalanche of opinions and ideas that’s hard to navigate and even harder to manage. As a result, it’s worth regularly assessing your social media feeds and curating who you follow. While you don’t want to create an echo chamber that cuts off your ability to build brands outside narrow circles, there’s nothing wrong with being choosy about who you follow and why.

3. Schedule social posts.

Despite best efforts, you’ll still get overwhelmed from time to time. That’s OK — and it’s important to take a break and recharge your batteries. The challenge? While introverts are resting up, they’re often still worried about what they’re missing on social media.

To help solve this problem, opt for an app that lets you schedule social posts at the time of your choosing. That way, you can confidently take breaks knowing that you’re still delivering content.

4. Find a matching platform.

Facebook is great for larger conversations. LinkedIn works well to connect with specific people. Twitter offers space for quick-fire interactions. Instagram is all about images.

Chances are, you have a preference. Maybe you like the quieter atmosphere of LinkedIn. Maybe posting pictures makes it easier to feel connected with your audience. While it’s important to keep your social avenues open, there’s nothing wrong with investing more time in the platform that best suits your style, since you’ll be more productive over time.

5. Curate your content.

Not everything needs to be posted on social media. While sharing details about yourself and your life can help grow a social following and in turn bolster your business efforts, you need to draw a line between personal and professional posting.

In practice, this means deciding what content you post and what you keep private. There’s no right answer here — the key is setting boundaries that work for you so that you feel comfortable about what you’re sharing and secure in what you keep to yourself.

6. Track your social media metrics.

Social media metrics help you see what’s working and what isn’t, and come with the benefit of letting you take a break from people. Rather than reaching out to see why connections haven’t engaged with your brand or aren’t viewing your content, leverage data tracking and analytics tools to see where you’re losing interest. These metrics help you build out a better strategy and let you do it in peace and quiet.

7. Opt for one-on-one interactions.

Introverts are often incredibly engaging and social — when it comes to one-on-one interactions. Consider a party with hundreds of people all having a good time. Many introverts will seek out a single individual or small group and set up camp, rather than trying to mingle.

This approach also works for social media. As people make comments on your posts, consider reaching out with a direct message to strike up a conversation. These one-on-one conversations can let you shine socially without the need to navigate multiple interactions simultaneously.

8. Hire help as needed.

If social media marketing simply isn’t in your wheelhouse, consider hiring help. The complex and evolving nature of social platforms has created a market for social specialists. Social Media Managers who are capable of directly targeting your key audience segments and curating your social calendar. In much the same way that you might hire an accountant, you can now tap social media expertise. Hint Hint. One manages finances and the other manages your social media accounts.

Best Social Media Apps for Introverts

1. Google Analytics

best social apps for introverts: google analytics

When it comes to metrics, you can’t go wrong with Google Analytics. The app lets you track which of your posts have been shared and on which platform, in turn helping you develop a more focused social media strategy.

You can also use Google Analytics to identify potential weak points in your current efforts. Are there certain platforms where you’re not reaching engagement goals? Are specific post types outperforming others? This data sets the stage for better interactions.

2. Bufferbest social apps for introverts: buffer

Buffer lets you easily evaluate social media performance, schedule posts, and respond to comments ASAP.

With just a few clicks, you can schedule posts on the platform you prefer at the time of your choosing, freeing up your time to create new campaigns or build new content. Using labels and hotkeys, meanwhile, you can quickly pinpoint comments on your posts that need immediate attention so you don’t miss a customer concern or a new connection opportunity.

3. Adobe Creative Cloud Express

best social apps for introverts: adobe creative cloud expressFormerly Adobe Spark, Creative Cloud Express provides the power of pictures with thousands of pre-built content templates. Easily make standout graphics, logos, and photo collages to showcase your brand or highlight your mission, and then posts these images on the platform of your choice.

Available for iOS, Android, and for desktops, you get full access to the app for 14 days for free — after that, you’ll need a Creative Cloud subscription.

5. REP

best social apps for introverts: rep influencer marketingLove the impact of influencer marketing, but don’t like the idea of cold-calling influencers to work with you? REP has you covered. This influencer marketplace lets you post job opportunities, connect with potential influencers, and negotiate terms, all from the app.

It’s a great choice for introverts who want to leverage the power of social media but want to keep the number of uncomfortable interactions to a minimum.

Solving for Social Media Marketing Stress

There’s no way around it: Introverts will always find social media stressful. But it’s still a powerful tool in your arsenal, and with the right approach, it’s possible to strike a balance between building a public presence and protecting your private life.

Best bet? Prioritize where and what you want to post, and make sure to take regular breaks. Push yourself to do better, but recognize that introversion isn’t a problem to solve but rather a different approach that lets you cultivate more direct and in-depth, one-on-one connections.

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]]> Why Social Media is so Important https://bkcreative.bz/importance-of-social-media/ Mon, 27 Dec 2021 16:00:07 +0000 https://bkcreative.bz/?p=4511 Why Social Media is so Important for Businesses? Why Social Media is so Important for Businesses? These are unprecedented times. While the future may be uncertain, there’s social media, the one right thing in the digital marketing world. Companies are withdrawing from performing regular business activities to save money. This was seen heavily during the […]

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Why Social Media is so Important for Businesses?

Why Social Media is so Important Graphic 1

Why Social Media is so Important for Businesses? These are unprecedented times. While the future may be uncertain, there’s social media, the one right thing in the digital marketing world. 

Companies are withdrawing from performing regular business activities to save money. This was seen heavily during the COVID-19 pandemic, which forced businesses to abide by social distancing guidelines to mitigate business risks. That was not the time to distance yourself and your brand from social media. Why? because people are on social media now more than ever! looking for respite, wanting to connect with friends, family, and teachers even after the tough times from the coronavirus. There are two safe and significant ways you can post to social media that will keep your brand relevant, long after the crisis COVID-19 when everyone was taking the strain.

Why Social Media is so Important for Business? It Provides leadership qualities such as Honesty, Clarity, and Transparency

 

Why Social Media is so Important Graphic 2


Transparency works. We employee that tested positive for the Coronavirus and had visited our work for 3 days before he noticed symptoms. This left everyone in fear and anxiety. We were one of the first in the area to post a message of truth about the situation. The news stations were intimidating our community with all the BS, we took the opportunity to act as a source of truth. We provided a message explaining to everyone the real dangers (if any) and how we were preparing to cope with the consequences. This honesty and transparency of our communication got us more impressions and messages of thanks for assuaging fears. From this, we learned that being a voice of calm in a sea of turmoil can help. Even if we remained in a precarious situation.

How was your brand helping, preparing or coping in those times? What was your normal day like during that global crisis? Now, more than ever, is the time to connect with your community on a personal level — we are all humans after all.

Business Pro Tips — 4 Ways Your Business Can Get This Right

  1. Provide Updates in Real Time: Tell your fan base about the good you are doing and how it impacts them, or the community. the best way to do this is through video or photo updates.
  2. Find an Expert: You don’t have to be an expert, none of us at BK Creative are, but share content from experts and authoritative sources who are reliable and trustworthy. Try to include how your brand is adapting to incorporate the expert advice and guidelines, in other words, practice what you preach.
  3. Admit When it’s Overwhelming: Your brand is created by humans for humans. Just like people all over the world, the time of crisis was a lot for anyone to handle both emotionally and physically. Share your brand’s concern for the unknown and offer healthy messages, hope, or helpful insights. This will, in turn, show the human side of your brand. Always pray for the customers.
  4. Always Tell the Truth: being impacted directly is nothing to be embarrassed about, let people know! let them hear it from you first so they know. Transparency and truth go together like lies and Pinocchio’s nose, in short, they both go a long way. Primarily in times of uncertainty when rumors and assumptions can mount. Speak the truth, the whole truth, and nothing but it.

Why Social Media is so Important for Business? It  can provide Entertainment for Value
Warning: Selfish Plug Coming!!!

BK Creative has the best ways to keep our audience as well as yours entertained. Our staff is well equipped with skills and strategies for content that will simply blow your mind. Our Videos and pictures take over any social media platform it’s on. 

To create sophisticated, slick, and engaging social content that entertains and connects, you should look to making use of us. We will give you the right options to ensure your content looks attractive to your audience while also aligning with your brand. We are often so focused on making sales and finding leads that we forget the sole purpose of social media, a personable platform on which your audience can engage with your brand.

Business Pro Tips — 3 Ways BK Creative helps Your Business to Get This Right Why Social Media is More Important Than Ever for Businesses

  1. Provide a Unique Perspective: This is a great time to show what’s going on behind the scenes. Share a hidden talent or a hobby of an employee, something different that viewers and normal customers don’t get to see, showcase the positive ways your business helps the community.
  2. Entertainment: Games and trivia are always a fun way to entertain your fan base. here is a good one create a video of four rules for the game and one fake one. They recorded their team acting out the scenarios of the rules and shared the video on their Instagram account. They then had their followers guess which rule was fake. The video was fun and the users kept watching to find the fake rule.
  3. Connect, Connect, Connect: Social media is about creating connections and building relationships. How can you connect more with your fan base? Hold a Q&A with your CEO or a behind-the-scenes figure in your company. Talk about what your brand is doing and where your goals are. Ask your fan base what they would like to ask you and answer their questions in an engaging video or in photo posts and stories.

Let’s use this time to return to basics. Are you building connections and maintaining relationships? Are you providing entertainment and value? Right now is a great time to re-evaluate your social media brand or persona if you’ve been hard-focused on leads, sales, and conversions. So, while you might be looking to scale back from social media from a business standpoint, now isn’t the time to do so. It’s time to connect, engage and share whether you’re a business, a brand, or a human being. Long after this difficult time has passed because of the coronavirus, we will remember the relationships we’ve forged and the fun that was had while in turmoil.

Be patient. Stay well. This too shall pass.

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]]> How to Become an Influencer https://bkcreative.bz/how-to-become-an-influencer/ Mon, 20 Dec 2021 16:00:14 +0000 https://bkcreative.bz/?p=4535 How to Become an Influencer Here are 10 Strategies to help you How to become an Influencer? Interest in influencer marketing has shot through the roof. And While we ourselves are still trying to figure it out we have done case studies on some of the best. In this article, we will be focusing on […]

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How to Become an Influencer

Here are 10 Strategies to help you

How to become an Influencer? Interest in influencer marketing has shot through the roof. And While we ourselves are still trying to figure it out we have done case studies on some of the best. In this article, we will be focusing on Mr. Neil Patel who is recognized as one of the biggest influencers in the Digital Marketing space.  We will go over how Mr. Patel rose to fame as an influencer and how you can become an influencer in your own field.

1. Start by Becoming an Influencer in a Niche Field

The reason you need a niche is to start out as a micro-influencer in your specific niche. Micro-influencers generate strong word of mouth in small groups. Now they don’t have the fanbase like Ariana Grande or Kim Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% customer retention rate.

How to Become An Influencer success stats

It’s not enough to just pick the field you want to influence. For example. Digital marketing is a huge topic, and Mr. Patel didn’t get to the top by focusing solely on a great keyword. His Agency Can Drive Massive Amounts of Traffic to Your Website (em…ours can too for a fraction of the cost)

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

Mr. Patel started in the gully of SEO before learning content marketing, conversion rate optimization, influencer marketing, social media marketing, and more. He had to grind to get to nearly 300k Twitter followers. (By the way, you can help our grind by following us on Twitter) One day you might get to 300k followers too (Hopefully we do too); but to become an influencer, you have to start with one.

how to become an influencer - neil twitterStart as the expert among your friends and peers. Work toward being the expert in your city and state. Then become an influencer from there.

 

2. Create a Content Strategy

Once you have a niche, it’s time to build your content strategy. Content strategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Even the Content Marketing Institute concedes there is no template for this because every person and brand’s needs and goals are different. Mr. Patel describes his content strategy as strict. He works hard to create a set amount of social posts on each network while maintaining blog quality and working on side projects. (Talk About Goals!!) Once you’re armed with this information, you can select your channels.

 

 

3. Select Your Channels

There’s no wrong answer for which social channels to be on and avoid. Facebook is the most popular, with 94% of marketers using Facebook worldwide as of January 2020, followed by LinkedIn with 76%. Facebook is by far the most popular, with a 61% market share in 2016. But that dropped from 65% in 2015, and other social channels still have validity. While we enjoy my time on certain channels more than others, We advise you not to play favorites when engaging your audiences.
Do your best to show up everywhere.
Besides Twitter, Mr. Patel is on Facebook. (So are we) His pages get a ton of traffic and which we imagine does wonder for his conversion rate. He is also active on LinkedIn and Pinterest, (which he thinks is even more visually appealing than Instagram but we wholeheartedly disagree.)  And, last but not least,  his unbelievable one million followers on his YouTube channel. Each channel has a different audience (and audience size) expecting different content. You don’t have to stay this active on so many channels, but pick one or two to start building out your influence. Think of each social channel as another platform for you to reach your customers (and the general public).

4. Network Within the Industry

In order to become an influencer, you need to make real connections. Everyone wants to sit at home on their couch and connect with influencers on social media. That’s simply not an option. Popular tech influencer iJustine, for example, has 1.2 million Twitter followers. She’s very active with her followers, but can’t possibly engage individually with all 1.2 million in any meaningful way. Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend. Being able to boast about influencer attendance is huge. Why not make it a priority for marketing yourself? Get off the couch, get out of the house, and get to major events related to your niche. Or, even easier, attend online events, which are becoming more popular in the post-Covid world.

5. Participate in Off-site Forums

Becoming popular on one social network does have its advantages. For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships. Not all of us can be that lucky. The rest of us have to venture outside social media and participate in forums, comment wells, and other online discussions so we can boost our following. Every discussion you can be a part of online enhances your reputation, influence, and connections.

6. Create a Website or Blog

(If you are not sure how to do this we would love to help…..Just click…..you know you want to…)
 Conversations don’t end on social media. You’ll always have more to say than can fit in a tweet or Instagram post. With a website or blog, you have a place to direct your social followers as you gain them.

Personally, We are huge fans of blogging. One of the best content management systems for creating either a website or blog is WordPress. Don’t be an influencer without a cause. Be prepared to lead your followers into your well-designed conversion funnel, starting by including a link to your blog in your social media posts. A link to your website or blog can actually increase your audience engagement on social media. And it goes without saying the longer blog content needs to provide even more value than a social post to get clicks.

7. Provide Value to the Conversation

If you’re not providing value to the conversation, you’ll never reach the ears of anyone influential. To become an influencer, you need to be the person people are talking to each other about. Word of mouth is the most influential element driving purchase decisions today.

how to become an influencer - word of mouth

If you can impress people enough with your knowledge and conversational value, they’ll sell everybody else on you. Then they’ll tell two friends, and so on…until you become an influencer!

8. Stay Ahead of Current Events

There are two types of content, evergreen and topical. Evergreen content stays forever relevant, such as an article about a historical event. Topical content is hot right now, but will soon be forgotten. Basically, everything happening today. When writing a blog post, I’d stay as evergreen as possible since you don’t want to have to update your content constantly. But on social media, staying informed about current events is the key to being shared. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl.

how to become an influencer - hillary clinton tweet

Using these timely images created a brand win for Carmichael by appealing to Super Bowl fans who remember the election. Staying topical is how you go viral on social media. You can use tools to stay on top of social media trends. You can also set a Google News alert to monitor the entire Internet for specific keywords and phrases. Do what you have to do to stay current.

9. Understand All Channels

Even if you don’t use a particular social media channel, if you want to become an influencer it’s still important to understand who does. I’m not a big user of Snapchat, for example, but I understand its 250 million+ (mostly younger) users can’t be ignored. Because the demographics of who uses each channel are so varied, each social network requires a different strategy. For example, here is a chart showing best practices for posts you can share on each channel during the Holiday season:

Holiday Content Ideas2While minor, these differences make a world of difference in determining whether you’re a hero or a zero in your industry. This type of chart helps you prepare posts to schedule in advance.

10. Stay Authentic and On-Brand

Going back to the Super Bowl, it’s an interesting event. Why? Because brands have made the commercials as anticipated as the actual game. Many come through with epic TV spots that tell their brand story.

The takeaway: it’s important to be authentic and stick to your brand voice to become an influencer. Digital ad spend grew 18% in February 2021 compared to a year prior. TV ad spending declined nearly 27% over the same period. This means an authentic voice on social media is more critical than an expensive Super Bowl commercial.

It’s free to do, and it’ll help you rise through the ranks from nobody to micro-influencer to a major influencer.

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]]> BK Creative Digital Marketing Solutions https://bkcreative.bz/bk-creative-digital-marketing-solutions/ Wed, 02 Jun 2021 16:00:33 +0000 https://bkcreative.bz/?p=4453 A brand without an online presence is like a fish without fins. Even in its best efforts, the brand won’t get to its utmost potential, any time soon. Companies need a perfect blend of online marketing solutions to achieve their goals. This comprehensive post will go over digital marketing solutions that deliver immediate results. And […]

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A brand without an online presence is like a fish without fins. Even in its best efforts, the brand won’t get to its utmost potential, any time soon. Companies need a perfect blend of online marketing solutions to achieve their goals. This comprehensive post will go over digital marketing solutions that deliver immediate results. And how a well-crafted virtual presence and the help of BK Creative, strengthens and elevates your brand’s physical existence.

BK Creative Digital Marketing Solutions Bring Your Brand to Consumers!

Marketing has always been about brands making a connection with consumers. For this, to happen it needs to be at the right place and the right time. Where do people these days spend the most amount of time? Online of course. According to statistics, over 4.57 billion people were active internet users as of April 2021, that’s 59 percent of the global population. Regardless what is your line of business, you will have competitors. The more populated the market the more aggressive the competition. If you want to stand out from competitors and attract, engage and convert online visitors. You need a Digital Marketing solution. Think, having so many global online users, what better way to reach your target audience? How many solutions correspond with your brand’s identity? Before we take a dive into digital marketing services, let’s start at the very beginning

What is Digital Marketing?

Digital Marketing simply means marketing efforts that exploit online-based digital technologies. Of course this includes desktop computers, mobile phones, and platforms to promote products and services. In Addition, such platforms or channels include search engines, social media, email, and other websites that can connect and communicate with existing and potential customers. I mean check the other blog post we have literally been repeating this definition.

BK Creative Digital Marketing Solutions Why You Need To Invest In Digital Marketing Strategies?

With 4.57 billion people using the web, internet marketing solutions are crucial for the success of your businesses. Most, if not all brands have at least some online presence. This is either a website or an Instagram page. Today’s consumers lean on an online existence to collect information about your company. Otherwise, wanting consumers to find your brand, your products, or use your services you must take advantage of bkcreative.bz

Unlike your more traditional marketing methods such as billboard or print advertising. BK Creative gives maximum reach for an affordable price. Plus, if something isn’t providing the results you’re after, adjusting your target audience is just as easy as shooting fish in a barrel. That is much more efficient than re-running your print ad in another newspaper or relocating your billboard. This is important if you’re looking for a group of shareholders, grants, and anything for releasing and gaining marketing funds.

BK Creative Digital Marketing Solutions What Are Our Most Popular Digital Marketing Services or Solutions?

There is a flood of methods one can take to building a great digital marketing strategy. having us as your marketing agency can allow creativity with online tactics that satisfy your business objectives and budgets. Below are some of the more popular digital marketing strategies and explain how BK Creative can benefit your business: 

Search Engine Optimization (SEO):

Everyone who uses the internet at some point searches for a variety of products and services. Those same people will only click on the web pages that sit on top of the results page and sometimes, those on the second page. Strategic SEO practices will push your company website to the first few search pages, boosting its visibility and in turn, generating more valuable leads. SEO is to your business what gills are to a fish, without it, they drownd. for more info click here: https://bkcreative.bz/service/seo/

Social Media Marketing (SMM):

BK Creative Social media marketing is a huge part of our digital marketing services. Firstly, it easily bounces all other online marketing activities to Social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Automatically increasing brand exposure and a lot of interest around your company. Secondly, social media channels have a unique way of reaching people. Smart SMM practices will improve shares, interactions, and reach while targeting the users that will likely convert to customers. 

Web Design and Development: 

A high-quality website gives the way for a manageable digital marketing strategy. Here at BK Creative, that is what we mostly focus on. Often, digital marketing strategies can’t reach their optimum if users are sent to a website that is not “user-friendly” or worse, outdated.  Your website is most likely the first and greatest impression for interaction consumers. depending on what impression you want, with your business. Having custom, mobile-friendly, search engine optimized websites can have a healthy impact on your company’s overall earnings.https://bkcreative.bz/service/web-designs/ 

Along with the above digital marketing solutions, there are a number of other popular services that we have not touched on such as: video production, content writing, online reputation management, eCommerce web design and web hosting. Depending on your industry and target market, these tools can build and promote your brand. To find out more about these additional internet marketing solutions, click here.

What Digital Marketing Solution is Best Suited For My Business?

Bk Creative Digital Marketing Agency has teams that specialize in all of the above offerings. With our experience and expertise, understanding which service will support and accelerate a company’s unique set of goals is imperative. BK Creative also has the know-how to use various digital marketing services to support and grow your company’s traditional marketing methods.
For example, BK Creative’s social media team can create a number of social posts to promote your company Next, our content creation can write weekly SEO blog posts that further expand on the topics addressed during your company’s idea. Finally, email marketing can create an email campaign to send to those customers who watched the webinar with more information on your company’s plans.

Swim Fish, Swim!

When correctly executed digital marketing solutions are truly unstoppable. Your budget, brand identity, and where exactly your audience can be found online do not matter, BK Creative will design a digital marketing strategy to drive your brand awareness and lead while simultaneously promoting and growing your business. Looking to expand your digital marketing strategies? Contact BK Creative today to see how we can make your fishes swim.

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]]> Creating a Marketing Plan in 2021 https://bkcreative.bz/marketing-plan/ Tue, 19 Jan 2021 03:06:13 +0000 https://bkcreative.bz/?p=4066 Do you take a good, hard look at your business or brand’s marketing plan every year? You should. A yearly marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Oftentimes, brands depend on Facebook and word of mouth for their marketing. Brands have no clear […]

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Do you take a good, hard look at your business or brand’s marketing plan every year?

You should. A yearly marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Oftentimes, brands depend on Facebook and word of mouth for their marketing. Brands have no clear strategy or plan so instead of driving the business forward they hinder it. In today’s day and age having a proper strategy is crucial. Think of it as a high-level plan that guides the direction of your brand’s campaigns, goals, and growth.

Without one, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan.

Keep in mind there are variations to the marketing plan you need, depending on your industry and the goals of your specific business. To make creating an effective marketing plan easier, we’ve put together a list of what to include in your plan and also a template where you can easily fill in the blanks.

To jump-start your strategy, let’s dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.
In this article, we’re going to discuss:

  • How to Create a Marketing Plan
  • What a High-Level Marketing Plan Includes
  • Marketing Plan Template You Can Use

Strategic Marketing Plan in 2021 How to Create a Marketing Plan

SpongeBob Marketing Plan
    1. Conduct a situation analysis.
    2. Define your target audience.
    3. Write SMART goals.
    4. Analyze your tactics.
    5. Set your budget.

    Conduct a situation analysis.

    Before you can get started with your marketing plan, you have to know your current situation. What are your strengths, weaknesses, opportunities, and threats? Doing a simple SWOT analysis is the first step to creating an effective marketing plan.

    Additionally, you should also have an understanding of the market. How do you compare to your competitors? Doing a market analysis should help you with this step.

    Think about how other products or services are better than yours. Plus, consider the gaps in a competitor’s approach. What are they missing? What can you offer that’ll give you a competitive advantage? Think about what sets you apart. Answering questions like this should help you figure out what your customer wants, which brings us to step number two.

    Define your target audience.

    Once you have a better understanding of the market and your company’s situation, make sure you know who your target audience is. If your company already has buyer personas, this step might just mean you have to refine your current personas. If you don’t have a buyer persona, you should create one. To do this, you might have to do some market research.

    Your buyer persona should include demographic information such as age, gender, and income. It will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that you provide the solution to?

    Once you have this information written out, it’ll help you define what your goals are, which brings us to step number three.

    Write SMART goals.

    After you’ve figured out your current situation and know your audience, you can begin to define your SMART goals. SMART goals are specific, measurable, attainable, relevant, and time-bound. This means that all your goals should be specific and include a time frame for which you want to complete it. For example, your goal could be to increase your followers on a particular platform by 25% in six months. Depending on your overall marketing goals, this should be quite attainable. Furthermore, this goal is specific, measurable, and time-bound.

    Before you start any kind of implementation, you should write out your goals. Then, you can begin to analyze which strategy will help you achieve that goal. That brings us to step number four.

    Analyze Marketing Plan your tactics.

    At this step, we assume that you’ve written down your goals based on your target audience and current situation. Now, you have to figure out what strategies will help you achieve your goals. Plus, what are the right channels and tactics to focus on? For example, if your goal is to increase your Facebook likes by 35% in three months, your tactics might include hosting a giveaway, responding to every comment, and posting eight times on Facebook per week.

    Once you know your goals, brainstorming several tactics to achieve those goals should be easy. However, while you’re writing your strategies, you have to keep your budget in mind, which brings us to step number five.

    Set your Marketing Plan budget.

    Before you can begin implementing any of your ideas that you’ve come up with in the steps above, you have to know your budget. For example, your tactics might be to created PPC ads on social media. However, if you don’t have the budget for that, then you might not be able to achieve your goals.

    While you’re writing out your strategies, be sure to note an estimated budget. You can include the time it’ll take to complete each tactic in addition to the assets you might need to purchase, such as ad space.

     

Marketing Master Plan

Strategic Marketing Plan in 2021 Marketing Plan Outline

Now that you know the steps for creating your marketing plan, let’s dive into the elements that a high-level marketing plan should include.

Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:

Business Summary

In a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes:

  • The company name.
  • Where it’s headquartered.
  • A mission statement.

Business Initiatives

The Business Initiatives element of a marketing plan helps you segment the various goals of your department. Be careful not to include big-picture company initiatives, which you’d normally find in a business plan. This section of your marketing plan should outline the projects that are specific to marketing. You’ll also describe the goals of those projects and how those goals will be measured.

Customer Analysis

Here’s where you’ll conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together.

Ultimately, this element of your marketing plan will help you describe the industry you’re selling to and your buyer persona. A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like:

  • Age
  • Location
  • Title
  • Goals
  • Personal challenges
  • Pains
  • Triggering events

Competitor Analysis

Your buyer persona has choices when it comes to solving their problems, choices in both the types of solutions they consider and the providers that can administer those solutions. In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. This can include:

  • Positioning
  • Market share
  • Offerings
  • Pricing

SWOT Analysis

Your marketing plan’s Business Summary also includes a SWOT analysis, which stands for the business’s strengths, weaknesses, opportunities, and threats. Be patient with your business’s SWOT analysis; you’ll write most of it based on your market research from the sections above and your strategy below.

Market Strategy

Your Market Strategy uses the information included in the above sections to describe how your company should approach the market. What will your business offer your buyer personas that your competitors aren’t already offering them?

In a full-length marketing plan, this section can contain the “seven Ps of marketing”:

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Process
  • Physical Evidence

(You’ll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

Marketing Plan Budget

Don’t mistake the Budget element of your marketing plan with your product’s price or other company financials. Your budget describes how much money the business has allotted the marketing team to pursue the initiatives and goals outlined in the elements above.

Depending on how many individual expenses you have, you should consider itemizing this budget by what specifically you’ll spend your budget on. Example marketing expenses include:

  • Outsourcing costs to a marketing agency and/or other providers
  • Marketing software
  • Paid promotions
  • Events (those you’ll host and/or attend)

Marketing Plan Marketing Channels

Lastly, your marketing plan will include a list of your marketing channels. While your company might promote the product, itself using certain ad space, your marketing channels are where you’ll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

If you publish (or intend to publish) on social media, this is the place to talk about it. Use the Marketing Channels section of your marketing plan to lay out which social networks you want to launch a business page on, what you’ll use this social network for, and how you’ll measure your success on this network. Part of this section’s purpose is to prove to your superiors, both inside and outside the marketing department, that these channels will serve to grow the business.

Businesses with extensive social media presence might even consider elaborating on their social strategy in a separate social media plan template.

Financial Projections

Knowing the budget and doing analysis on the marketing channels you want to invest in, you should be able to come up with a plan for how much budget to invest in which tactics based on expected ROI. From there, you’ll be able to come up with financial projections for the year. These won’t be 100% accurate but can help with executive planning.

Marketing Strategy Patrick

Free Marketing Plan Template [Word]

Now that you know what to include in your plan, it’s time to grab your template and see how best to organize the six elements explained above. The following marketing plan template opens directly in Microsoft Word, so you can edit each section as you see fit:

download template
free Hubspot Templates

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