Content Marketing Archives | BK Creative https://bkcreative.bz/category/content/ Multimedia Innovation Wed, 03 Jan 2024 01:32:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://i0.wp.com/bkcreative.bz/wp-content/uploads/cropped-BK-Creative-Favicon.png?fit=32%2C32&ssl=1 Content Marketing Archives | BK Creative https://bkcreative.bz/category/content/ 32 32 Social Media Tips for Introverts https://bkcreative.bz/social-media-tips-for-introverts/ Wed, 01 Jun 2022 16:29:45 +0000 https://bkcreative.bz/?p=4750 Social Media Marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting. Where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. […]

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Social Media Marketing isn’t easy, and it’s even more challenging for introverts.

Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting. Where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

For introverted entrepreneurs and small business owners, this poses a challenge. With social media a key component in brand building, how do they manage the demands of social interaction with the need to take care of their own mental health? In this piece, we’ll offer eight easy tips to help improve your social media marketing (without losing your sanity) and four great apps to help you get the job done.

For some introverts, the control offered by social media makes it a better choice than face-to-face interaction. For others, the constant “noise” of social sites is overwhelming. The important thing to remember? Whether you love or loathe social media, the most important thing is finding a social marketing strategy that works for you.

Social Media Tips for Introverts

1. Create a social calendar.

It’s easy for introverts to get overwhelmed with the sheer number of social posts, replies, and activities required to build a personal or business brand. But given that these connections are critical to boost your public profile and help drive new career opportunities, they can’t be ignored.

Best bet? Firstly, start by creating a social calendar that maps out what you’re going to post, where, and when to help make sense of social media efforts. Using a calendar also gives you more opportunity to be socially spontaneous if you’ve got the energy since your posts are already penciled into your calendar.

Not sure where to get started? Check out HubSpot’s Social Media Content Calendar Template.

2. Pick and choose your people.

The great thing about social media is how it offers connections to so many people — and the terrible thing about social media is that it offers connections to so many people.

This is the case for many introverts; what starts as a great way to connect turns into a continual avalanche of opinions and ideas that’s hard to navigate and even harder to manage. As a result, it’s worth regularly assessing your social media feeds and curating who you follow. While you don’t want to create an echo chamber that cuts off your ability to build brands outside narrow circles, there’s nothing wrong with being choosy about who you follow and why.

3. Schedule social posts.

Despite best efforts, you’ll still get overwhelmed from time to time. That’s OK — and it’s important to take a break and recharge your batteries. The challenge? While introverts are resting up, they’re often still worried about what they’re missing on social media.

To help solve this problem, opt for an app that lets you schedule social posts at the time of your choosing. That way, you can confidently take breaks knowing that you’re still delivering content.

4. Find a matching platform.

Facebook is great for larger conversations. LinkedIn works well to connect with specific people. Twitter offers space for quick-fire interactions. Instagram is all about images.

Chances are, you have a preference. Maybe you like the quieter atmosphere of LinkedIn. Maybe posting pictures makes it easier to feel connected with your audience. While it’s important to keep your social avenues open, there’s nothing wrong with investing more time in the platform that best suits your style, since you’ll be more productive over time.

5. Curate your content.

Not everything needs to be posted on social media. While sharing details about yourself and your life can help grow a social following and in turn bolster your business efforts, you need to draw a line between personal and professional posting.

In practice, this means deciding what content you post and what you keep private. There’s no right answer here — the key is setting boundaries that work for you so that you feel comfortable about what you’re sharing and secure in what you keep to yourself.

6. Track your social media metrics.

Social media metrics help you see what’s working and what isn’t, and come with the benefit of letting you take a break from people. Rather than reaching out to see why connections haven’t engaged with your brand or aren’t viewing your content, leverage data tracking and analytics tools to see where you’re losing interest. These metrics help you build out a better strategy and let you do it in peace and quiet.

7. Opt for one-on-one interactions.

Introverts are often incredibly engaging and social — when it comes to one-on-one interactions. Consider a party with hundreds of people all having a good time. Many introverts will seek out a single individual or small group and set up camp, rather than trying to mingle.

This approach also works for social media. As people make comments on your posts, consider reaching out with a direct message to strike up a conversation. These one-on-one conversations can let you shine socially without the need to navigate multiple interactions simultaneously.

8. Hire help as needed.

If social media marketing simply isn’t in your wheelhouse, consider hiring help. The complex and evolving nature of social platforms has created a market for social specialists. Social Media Managers who are capable of directly targeting your key audience segments and curating your social calendar. In much the same way that you might hire an accountant, you can now tap social media expertise. Hint Hint. One manages finances and the other manages your social media accounts.

Best Social Media Apps for Introverts

1. Google Analytics

best social apps for introverts: google analytics

When it comes to metrics, you can’t go wrong with Google Analytics. The app lets you track which of your posts have been shared and on which platform, in turn helping you develop a more focused social media strategy.

You can also use Google Analytics to identify potential weak points in your current efforts. Are there certain platforms where you’re not reaching engagement goals? Are specific post types outperforming others? This data sets the stage for better interactions.

2. Bufferbest social apps for introverts: buffer

Buffer lets you easily evaluate social media performance, schedule posts, and respond to comments ASAP.

With just a few clicks, you can schedule posts on the platform you prefer at the time of your choosing, freeing up your time to create new campaigns or build new content. Using labels and hotkeys, meanwhile, you can quickly pinpoint comments on your posts that need immediate attention so you don’t miss a customer concern or a new connection opportunity.

3. Adobe Creative Cloud Express

best social apps for introverts: adobe creative cloud expressFormerly Adobe Spark, Creative Cloud Express provides the power of pictures with thousands of pre-built content templates. Easily make standout graphics, logos, and photo collages to showcase your brand or highlight your mission, and then posts these images on the platform of your choice.

Available for iOS, Android, and for desktops, you get full access to the app for 14 days for free — after that, you’ll need a Creative Cloud subscription.

5. REP

best social apps for introverts: rep influencer marketingLove the impact of influencer marketing, but don’t like the idea of cold-calling influencers to work with you? REP has you covered. This influencer marketplace lets you post job opportunities, connect with potential influencers, and negotiate terms, all from the app.

It’s a great choice for introverts who want to leverage the power of social media but want to keep the number of uncomfortable interactions to a minimum.

Solving for Social Media Marketing Stress

There’s no way around it: Introverts will always find social media stressful. But it’s still a powerful tool in your arsenal, and with the right approach, it’s possible to strike a balance between building a public presence and protecting your private life.

Best bet? Prioritize where and what you want to post, and make sure to take regular breaks. Push yourself to do better, but recognize that introversion isn’t a problem to solve but rather a different approach that lets you cultivate more direct and in-depth, one-on-one connections.

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]]> Why Social Media is so Important https://bkcreative.bz/importance-of-social-media/ Mon, 27 Dec 2021 16:00:07 +0000 https://bkcreative.bz/?p=4511 Why Social Media is so Important for Businesses? Why Social Media is so Important for Businesses? These are unprecedented times. While the future may be uncertain, there’s social media, the one right thing in the digital marketing world. Companies are withdrawing from performing regular business activities to save money. This was seen heavily during the […]

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Why Social Media is so Important for Businesses?

Why Social Media is so Important Graphic 1

Why Social Media is so Important for Businesses? These are unprecedented times. While the future may be uncertain, there’s social media, the one right thing in the digital marketing world. 

Companies are withdrawing from performing regular business activities to save money. This was seen heavily during the COVID-19 pandemic, which forced businesses to abide by social distancing guidelines to mitigate business risks. That was not the time to distance yourself and your brand from social media. Why? because people are on social media now more than ever! looking for respite, wanting to connect with friends, family, and teachers even after the tough times from the coronavirus. There are two safe and significant ways you can post to social media that will keep your brand relevant, long after the crisis COVID-19 when everyone was taking the strain.

Why Social Media is so Important for Business? It Provides leadership qualities such as Honesty, Clarity, and Transparency

 

Why Social Media is so Important Graphic 2


Transparency works. We employee that tested positive for the Coronavirus and had visited our work for 3 days before he noticed symptoms. This left everyone in fear and anxiety. We were one of the first in the area to post a message of truth about the situation. The news stations were intimidating our community with all the BS, we took the opportunity to act as a source of truth. We provided a message explaining to everyone the real dangers (if any) and how we were preparing to cope with the consequences. This honesty and transparency of our communication got us more impressions and messages of thanks for assuaging fears. From this, we learned that being a voice of calm in a sea of turmoil can help. Even if we remained in a precarious situation.

How was your brand helping, preparing or coping in those times? What was your normal day like during that global crisis? Now, more than ever, is the time to connect with your community on a personal level — we are all humans after all.

Business Pro Tips — 4 Ways Your Business Can Get This Right

  1. Provide Updates in Real Time: Tell your fan base about the good you are doing and how it impacts them, or the community. the best way to do this is through video or photo updates.
  2. Find an Expert: You don’t have to be an expert, none of us at BK Creative are, but share content from experts and authoritative sources who are reliable and trustworthy. Try to include how your brand is adapting to incorporate the expert advice and guidelines, in other words, practice what you preach.
  3. Admit When it’s Overwhelming: Your brand is created by humans for humans. Just like people all over the world, the time of crisis was a lot for anyone to handle both emotionally and physically. Share your brand’s concern for the unknown and offer healthy messages, hope, or helpful insights. This will, in turn, show the human side of your brand. Always pray for the customers.
  4. Always Tell the Truth: being impacted directly is nothing to be embarrassed about, let people know! let them hear it from you first so they know. Transparency and truth go together like lies and Pinocchio’s nose, in short, they both go a long way. Primarily in times of uncertainty when rumors and assumptions can mount. Speak the truth, the whole truth, and nothing but it.

Why Social Media is so Important for Business? It  can provide Entertainment for Value
Warning: Selfish Plug Coming!!!

BK Creative has the best ways to keep our audience as well as yours entertained. Our staff is well equipped with skills and strategies for content that will simply blow your mind. Our Videos and pictures take over any social media platform it’s on. 

To create sophisticated, slick, and engaging social content that entertains and connects, you should look to making use of us. We will give you the right options to ensure your content looks attractive to your audience while also aligning with your brand. We are often so focused on making sales and finding leads that we forget the sole purpose of social media, a personable platform on which your audience can engage with your brand.

Business Pro Tips — 3 Ways BK Creative helps Your Business to Get This Right Why Social Media is More Important Than Ever for Businesses

  1. Provide a Unique Perspective: This is a great time to show what’s going on behind the scenes. Share a hidden talent or a hobby of an employee, something different that viewers and normal customers don’t get to see, showcase the positive ways your business helps the community.
  2. Entertainment: Games and trivia are always a fun way to entertain your fan base. here is a good one create a video of four rules for the game and one fake one. They recorded their team acting out the scenarios of the rules and shared the video on their Instagram account. They then had their followers guess which rule was fake. The video was fun and the users kept watching to find the fake rule.
  3. Connect, Connect, Connect: Social media is about creating connections and building relationships. How can you connect more with your fan base? Hold a Q&A with your CEO or a behind-the-scenes figure in your company. Talk about what your brand is doing and where your goals are. Ask your fan base what they would like to ask you and answer their questions in an engaging video or in photo posts and stories.

Let’s use this time to return to basics. Are you building connections and maintaining relationships? Are you providing entertainment and value? Right now is a great time to re-evaluate your social media brand or persona if you’ve been hard-focused on leads, sales, and conversions. So, while you might be looking to scale back from social media from a business standpoint, now isn’t the time to do so. It’s time to connect, engage and share whether you’re a business, a brand, or a human being. Long after this difficult time has passed because of the coronavirus, we will remember the relationships we’ve forged and the fun that was had while in turmoil.

Be patient. Stay well. This too shall pass.

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]]> How to Become an Influencer https://bkcreative.bz/how-to-become-an-influencer/ Mon, 20 Dec 2021 16:00:14 +0000 https://bkcreative.bz/?p=4535 How to Become an Influencer Here are 10 Strategies to help you How to become an Influencer? Interest in influencer marketing has shot through the roof. And While we ourselves are still trying to figure it out we have done case studies on some of the best. In this article, we will be focusing on […]

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How to Become an Influencer

Here are 10 Strategies to help you

How to become an Influencer? Interest in influencer marketing has shot through the roof. And While we ourselves are still trying to figure it out we have done case studies on some of the best. In this article, we will be focusing on Mr. Neil Patel who is recognized as one of the biggest influencers in the Digital Marketing space.  We will go over how Mr. Patel rose to fame as an influencer and how you can become an influencer in your own field.

1. Start by Becoming an Influencer in a Niche Field

The reason you need a niche is to start out as a micro-influencer in your specific niche. Micro-influencers generate strong word of mouth in small groups. Now they don’t have the fanbase like Ariana Grande or Kim Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% customer retention rate.

How to Become An Influencer success stats

It’s not enough to just pick the field you want to influence. For example. Digital marketing is a huge topic, and Mr. Patel didn’t get to the top by focusing solely on a great keyword. His Agency Can Drive Massive Amounts of Traffic to Your Website (em…ours can too for a fraction of the cost)

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

Mr. Patel started in the gully of SEO before learning content marketing, conversion rate optimization, influencer marketing, social media marketing, and more. He had to grind to get to nearly 300k Twitter followers. (By the way, you can help our grind by following us on Twitter) One day you might get to 300k followers too (Hopefully we do too); but to become an influencer, you have to start with one.

how to become an influencer - neil twitterStart as the expert among your friends and peers. Work toward being the expert in your city and state. Then become an influencer from there.

 

2. Create a Content Strategy

Once you have a niche, it’s time to build your content strategy. Content strategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Even the Content Marketing Institute concedes there is no template for this because every person and brand’s needs and goals are different. Mr. Patel describes his content strategy as strict. He works hard to create a set amount of social posts on each network while maintaining blog quality and working on side projects. (Talk About Goals!!) Once you’re armed with this information, you can select your channels.

 

 

3. Select Your Channels

There’s no wrong answer for which social channels to be on and avoid. Facebook is the most popular, with 94% of marketers using Facebook worldwide as of January 2020, followed by LinkedIn with 76%. Facebook is by far the most popular, with a 61% market share in 2016. But that dropped from 65% in 2015, and other social channels still have validity. While we enjoy my time on certain channels more than others, We advise you not to play favorites when engaging your audiences.
Do your best to show up everywhere.
Besides Twitter, Mr. Patel is on Facebook. (So are we) His pages get a ton of traffic and which we imagine does wonder for his conversion rate. He is also active on LinkedIn and Pinterest, (which he thinks is even more visually appealing than Instagram but we wholeheartedly disagree.)  And, last but not least,  his unbelievable one million followers on his YouTube channel. Each channel has a different audience (and audience size) expecting different content. You don’t have to stay this active on so many channels, but pick one or two to start building out your influence. Think of each social channel as another platform for you to reach your customers (and the general public).

4. Network Within the Industry

In order to become an influencer, you need to make real connections. Everyone wants to sit at home on their couch and connect with influencers on social media. That’s simply not an option. Popular tech influencer iJustine, for example, has 1.2 million Twitter followers. She’s very active with her followers, but can’t possibly engage individually with all 1.2 million in any meaningful way. Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend. Being able to boast about influencer attendance is huge. Why not make it a priority for marketing yourself? Get off the couch, get out of the house, and get to major events related to your niche. Or, even easier, attend online events, which are becoming more popular in the post-Covid world.

5. Participate in Off-site Forums

Becoming popular on one social network does have its advantages. For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships. Not all of us can be that lucky. The rest of us have to venture outside social media and participate in forums, comment wells, and other online discussions so we can boost our following. Every discussion you can be a part of online enhances your reputation, influence, and connections.

6. Create a Website or Blog

(If you are not sure how to do this we would love to help…..Just click…..you know you want to…)
 Conversations don’t end on social media. You’ll always have more to say than can fit in a tweet or Instagram post. With a website or blog, you have a place to direct your social followers as you gain them.

Personally, We are huge fans of blogging. One of the best content management systems for creating either a website or blog is WordPress. Don’t be an influencer without a cause. Be prepared to lead your followers into your well-designed conversion funnel, starting by including a link to your blog in your social media posts. A link to your website or blog can actually increase your audience engagement on social media. And it goes without saying the longer blog content needs to provide even more value than a social post to get clicks.

7. Provide Value to the Conversation

If you’re not providing value to the conversation, you’ll never reach the ears of anyone influential. To become an influencer, you need to be the person people are talking to each other about. Word of mouth is the most influential element driving purchase decisions today.

how to become an influencer - word of mouth

If you can impress people enough with your knowledge and conversational value, they’ll sell everybody else on you. Then they’ll tell two friends, and so on…until you become an influencer!

8. Stay Ahead of Current Events

There are two types of content, evergreen and topical. Evergreen content stays forever relevant, such as an article about a historical event. Topical content is hot right now, but will soon be forgotten. Basically, everything happening today. When writing a blog post, I’d stay as evergreen as possible since you don’t want to have to update your content constantly. But on social media, staying informed about current events is the key to being shared. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl.

how to become an influencer - hillary clinton tweet

Using these timely images created a brand win for Carmichael by appealing to Super Bowl fans who remember the election. Staying topical is how you go viral on social media. You can use tools to stay on top of social media trends. You can also set a Google News alert to monitor the entire Internet for specific keywords and phrases. Do what you have to do to stay current.

9. Understand All Channels

Even if you don’t use a particular social media channel, if you want to become an influencer it’s still important to understand who does. I’m not a big user of Snapchat, for example, but I understand its 250 million+ (mostly younger) users can’t be ignored. Because the demographics of who uses each channel are so varied, each social network requires a different strategy. For example, here is a chart showing best practices for posts you can share on each channel during the Holiday season:

Holiday Content Ideas2While minor, these differences make a world of difference in determining whether you’re a hero or a zero in your industry. This type of chart helps you prepare posts to schedule in advance.

10. Stay Authentic and On-Brand

Going back to the Super Bowl, it’s an interesting event. Why? Because brands have made the commercials as anticipated as the actual game. Many come through with epic TV spots that tell their brand story.

The takeaway: it’s important to be authentic and stick to your brand voice to become an influencer. Digital ad spend grew 18% in February 2021 compared to a year prior. TV ad spending declined nearly 27% over the same period. This means an authentic voice on social media is more critical than an expensive Super Bowl commercial.

It’s free to do, and it’ll help you rise through the ranks from nobody to micro-influencer to a major influencer.

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