#writing blogs in 2021 What is a Blog
A blog is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject. This blog aims to assist beginners or anyone who finds it difficult on how to master writing blogs in 7 steps. For a small business, a blog is a way to become an alleged leader in your industry. We recommend that everyone who has a website starts a blog.
A blog helps with:
- SEO
- website awareness
- reliability
- Many different brand awareness strategies.
Post blogs that inform your audience how to do something, for comparison, or best practices.
Fact: Close to 50% of marketers say, given a chance to start their content marketing over, they would focus on blogging.
#Writing Blogs in 2021 Reasons for Writing Blogs in 2021
One of the primary purposes of a blog is to help rank your website higher in Google SERPs (Search Engine Results Page) increasing your visibility. This page displays responses to a query by a user. The higher you are on a search page for a search query shows that you have credibility and knowledge in that specific area.
7 steps to creating a blog post
1. Research
Researching isn’t just Googling, consider carefully and deeply ask yourself “what should I write a blog about? The first step to a blog is to figure out what your audience is Googling. What are their pain points? How can we answer them? What can you do to educate them?
Use sites such as:
Spend time in any of the groups and read up on the conversations. Find out what topics are trending in your industry or questions your audience is asking. You may even come across some of your audience’s pain points, and you’ll know exactly how to help. Before you know it, you will have a perfect idea for your next blog topic. Research is the most critical part of creating a blog. Without research, you wouldn’t know what your audience wants to know, and without that information, you won’t have content to create. Use your research time to figure out how you can help your audience.
2. Determine your keywords
Keywords are important. They’re not only to provide content for your blog but also to get recognized by Google SERP as relevant and informative. After completing step one, check out Google Ads. It has a Keyword Discovery Tool that discovers new keywords for you. Search for words or phrases related to your products or services. It will help you find the keywords that are most relevant for your topic entered. When researching keywords, this tool gives your insight into how often certain words are searched and how those searches have changed over time. This tool can help you narrow your keyword list down to the ones you want.
3. Create an outline
An outline is the best way to a more organized, and important when you want to have a less stressful writing experience. After completing steps 1 and 2, it is time to put together your research and keywords to create your blog outline. This outline will be a brief, bulleted look at what you want your blog to include.
To begin, create your title and Your headlines. These will be the topics you will be hitting in your blog.
Each heading should include keywords and be phrased in a way people would search it in Google.
For example:
If your blog is about the best products for natural hair, your blog title could be Best Products for Natural Hair, a section within the article could be, Best Shampoos for Natural Hair.
Also, when writing your headlines, label each headline with a heading tag. By adding in headline tags, it helps you organize your thoughts into a more organized outline. Plus, it makes it easier at the end when it’s time to enter your blog in your CMS.
- H1 page title, large
- H2 new sections within the article, medium
- H3 u2013 sub-points, small
Always remember, when writing your headlines, include keywords, common questions, and keep it simple.
4. Write it out
Since all of your content ideas are already down on paper, start from the beginning and fill in the blanks. By that, I mean make your bullet points full sentences.
This is the time to expand your thoughts and answer the questions to your headlines. Get more in-depth about your topic and just write. This step doesn’t have to be perfect because you are solely building and expanding your thoughts. Another way to add more resourceful content is by doing research and adding in data to back up your points.
Key Tip: While it varies per industry, the optimal length for a blog post is in the 2,250 – 2,500 words range.
5. Include Add-ins
Once you have arrived at the Add-in stage you are two steps away from being the master of writing blogs. Add-ins can be any sort of different pieces of content you can add to a blog.
For instance:
- Images
- CTAs
- A comment section,
- Other Images
Every blog should include images, pictures within a blog makes it visually appealing to your readers and break down your content much easier. Images also give you a more vivid piece of content to post on social media platforms and provide your audience with something to share with their followers.
CTAs
Whether it is in the middle of the blog or at the end, each blog post should include a call-to-action. You can tell your readers to subscribe to your blog, download content, or whatever applies to your business!
A CTA allows your readers to get more informed and educated\non what their reading, while still generating a lead for your business.
Comment Section
Comments are a great way to make your readers feel like they are heard. In the comments, they can share their thoughts about the blog, their experiences, examples, and critical feedback as well.
6.Edit and Finalize
Now that your blog is in order, it is now time to edit your draft and do finish touches to it. Once you finish editing your blog post, re-read it to make sure you hit all the points you wanted to mention in the blog. Moreover, ensure that you take a very good look at your title; your audience is always captivated by how tasteful your title is.
Key Tips: Add in backlinks to your own content or website. Backlinks are when an external site links to yours. The more backlinks your content has, the more Google will recognize it as a reliable source.
The last step is to edit. I highly recommend using Grammarly, a free writing app, to make your writing clear and effective. It helps you easily improve any text and eliminate all errors.
7. Promote your blog
After spending all that time and effort into creating content that engages with your audience; it’s time to get let them read your masterpiece! Bloggers always miss out on high traffic to their blog because they miss the opportunity to promote them. An easy way to promote your blog is to search for blogs that could link to your article and reach out to other bloggers and use the link from theirs as well. This way you and other bloggers will get new bloggers to your website.
After following all the key steps above, we guarantee you will master writing blogs in no time!